The ACCC achieves Outcome 1 by using its resources to undertake the following key activities to achieve its seven strategic objectives: Address anti-competitive conduct and promote competition: initiate compliance and enforcement actions to address harm to consumers and businesses resulting from anti-competitive conduct make decisions on authorisation, notification and certification trademark applications in the public interest undertake market studies and inquiries to contribute to improved market outcomesPrevent anti-competitive mergers: assess mergers to prevent changes in market structures that substantially lessen competitionImprove competition and choice by facilitating safe and secure data sharing by consumers through the Consumer Data Right (a): deliver the enabling technology solutions for Consumer Data Right support Consumer Data Right participants, including through assistance with testing and on-boarding accredit Consumer Data Right data recipients promote compliance with and enforce the Consumer Data Right rules and standardsProtect consumers from misleading and deceptive conduct and promote fair trading: initiate compliance and enforcement actions to address harm to consumers and small businesses resulting from non-compliance with the Australian Consumer Law and industry codes empower small businesses by increasing awareness of their rights under the Australian Consumer Law and industry codes empower consumers by increasing awareness of their rights under the Australian Consumer Law and alerting them to the risk of scams Table 2.2: Performance measure for Outcome 1 (continued)